Digital media marketing has developed grossly through 1990s and 2000s. It has changed the way brands and businesses use technology and digital channels for their marketing. Digital marketing is often referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. The term digital marketing has grown in popularity over time, particularly in certain countries. In the USA online marketing is still prevalent, in Italy is referred as web marketing but in the UK and worldwide, digital media marketing has become the most common term, especially after the year 2013.
Digital marketing campaigns are becoming more popular – in one word the most explosive channel of marketing so far. So many businesses have had explosive growth in a very short period of time as a result.
So, any company still prioritizing the use of traditional media has been left behind. Traditional media is becoming more and more expensive to maintain. It is facing adverse competition from using digital media and as such becoming outdated. Most if not everyone in the world today, has access to a digital device or are on a social media platform. People are hooked on their devices, receiving emails, Short messages, multimedia and other resources through digital channels. Cost of communication has been shortened as a result of prevalent use digital channels and it is growing at an even faster pace.
Digital marketing channels constitute, social media channels, search engines, websites, emails and ebooks and digital media marketing activities include: Search engine optimization (SEO), search engine marketing (SEM), content marketing, campaign marketing, influencer marketing, content automation, and e-commerce marketing, display advertising, social media marketing, social media optimization, e-mail direct marketing, e–books, optical disks and games, and any other form of digital media. These days it also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring-back tones. According to statistics, digital media has grown to an estimated at 4.5 trillion online advertisements placed annually with digital media expenditures at 48% growth in 2010. It is perceived that an increasing portion of advertising budgets from businesses are tailored to advertising for internet users, although it raises concerns of consumer privacy and data protection.
Standing still on the core value of our services which is to ensure our clients business success. We will use a number of digital media marketing channels and strategies to benefit our clients marketing efforts.